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Brief Introduction
Founded in April 1996, Da Niang Dumpling （DND） is a Chinese style fast food chain absorbing the concept of western style fast food. The Company is featured by dumplings products and commits itself to competitive price, up-to-standard quality, modern management and international brand.
Thanks to the joint efforts and innovation of all the employees in the past decade, 200 plus franchised restaurants have spread in Chinese cities and provinces including Jiangsu, Shanghai, Anhui, Beijing, Shandong, Zhejiang, Guangdong, Jiangxi, Gansu and Heilongjiang. In November 2002 and December 2004 respectively, franchised outlets have been set up successfully in Jakarta, Indonesia and Sydney, Australia. Since 2003, RMB￥100 million has been invested to establish a deep-frozen food plant.
Our Company has formed management system that suits itself and theoretical system of “Six Positioning”—variety, name, price, location, environment and service. At present, the 5,000 staff company operates on an overall floor space of 52,000m2, where 23,000 customers can be seated. The Company has been listed for consecutive years in 100 Strongest Catering Enterprises in China and ranks among the Top Ten Brand of Fast Food in China by Fast Food Committee of Chinese Cuisine Association; “Wu Da Niang” words and logo have been awarded Well-known Brand Name in Jiangsu Province. DND has turned out to be the largest instant dumpling chain enterprise in China. |
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