Wu Guoqiang Ranks Among 2006 China Leading
 Entrepreneurs of Private Enterprises
----Abstract from Changzhou Daily issued on August 6, 2006


Media Focus

A Miracle of 600 Million Dumplings Produced in a Year by DND with the Help of Central Kitchens
---- Global Commercial Legends, April 4, 2006

Small Dumplings Lead to a Big World
--- Red Capitalists, Jan. 4, 2005

Chinese Fast-food Restaurant Has Landed in Australia and Foreigners Are Dipping into Their Own Pockets for DND
---China News Net, December 11, 2004


   


  Franchise Hotline: 86-519-88122910
Fax: 86-519-88118667
Add: No. 7 Gucun, Changhzou City, Jiangsu Province
Web site: http://www.cnddr.com
E-mail: jm@cnddr.com

 
 
 

General Regulations on Seeking DND Franchisees
Founded in April of 1996, Da Niang Dumpling (DND) has its headquarter located in Changzhou, Jiangsu. During the past ten years, the whole staff have been endeavoring to pursue standardization of quality, modernization of management and internationalization of brand and established 200-plus chain restaurants in Shanghai, Beijing, Jiangsu, Anhui, Shandong, Zhejiang, Guangdong, Jiangxi, Heilongjiang, and Gansu. In recent years, DND has invested 100 million Yuan on the establishment of a large-scaled production base for deep-frozen food. DND restaurants were opened in Jakarta, Indonesia and Sydney, Australia respectively in November, 2002 and December, 2004, which made Da Niang Dumpling an international brand. Nowadays, DND ranks among “The Top 10 Famous Fast Food Enterprises in China” and the largest dumpling restaurant chain in the country. Wu Da Niang is known as famous brand in Jiangsu Province, and many products of DND are awarded the title of “Famous Refreshments in China”.
I. Conditions required on franchisees.
1. Capable of bearing civil liabilities independently, qualified of conducting catering business, and with good business achievements, resources and credit.
2. Abundant funds, awareness of market risks and the ability to bear risks.
3. Fixed business venues, with an area of about 200 m2 on the first floor or first and second floors in urban business center or flourishing region where there is a rich flow of customers.
. Franchising Costs
Investment Analysis Sheet (investment expected to be returned within 30 to 36 months)


Category of Costs

Investment ( RMB ten thousand Yuan)

Restaurant of
200 m2

Restaurant of
250 m2

Restaurant of
300 m2

Investigation

1—3

1—3

1—3

Franchise

20

20

20

Design

1.5—2.7

1.5—2.7

1.5—2.7

Decoration

26

32.5

39

Air Conditioner

3.5

5

5.5

Light box

3

3

4

Freezer

5

5

5

Other facilities

17.5

18

20.5

Total

77.5­—80.7

86—89.2

96.5—99.7

Note:1. Investigation cost differs from 10,000 to 30,000 Yuan according to the distance.
2. Franchising Cost is set on the basis of such factors as the scale of the city and the size of business venues. Franchising cost for a restaurant of about 300 m2 ranges from 250,000 to 500,000 Yuan.
3. The above analysis is only for reference, and all the data are subject to the explanation of the company.
. Support Provided to Franchisees.

  1. 1 to 5 times of investigation on the venues of the franchisees within six months
  2. Designing plan of business venues and supporting facilities and the supervision of decoration.
  3. Management and operation of the franchised restaurant.

. Franchising Term and the Mode of Operation

  1. Term: 5 years
  2. Franchisee acts as the legal person of the franchised restaurant, and is responsible for the decoration of the venue, investment on fixed assets, rents, property management, assets insurance, taxation, regular fees, advertising, sales promotion and so on.
  3. Mode of operation: Cooperative venture between the company and the franchisees.

V. Franchising Procedure

  1. Learn the particulars of the franchising scheme and prepare adequate funds.
  2. Fill in application forms and submit them to the company for examination.
  3. Sign the agreement on investigation, pay relevant costs and send the representative of the company to inspect the business venue.
  4. Sign the letter of intent for franchised operation, then the company will issue certificate of authorization to use the trademark within a validity period of 90 days and the franchisee pay the costs for franchised operation.
  5. The company measures the venue, makes the plan, selects a professional company for an overall design, provides a list of facilities and equipments, designates a decoration company, arranges talks between franchisees and the dealers for air conditioners, ventilation systems, freezers, indoor and outdoor light box advertisements and so on, and arranges field inspection on the quality of decoration (audit may be carried out if necessary)
  6. Acquire necessary certificates and licenses.
  7. Sign the agreements for franchised operation and cooperative venture after the above-mentioned steps are taken.
  8. Go through the handover formalities and get prepared for the opening of the restaurant. Meanwhile, the franchisee carries out advertising and other sales promotion activities.

Franchise Hotline: 86-519-88122910
Fax: 86-519-88118667
Add: No. 7 Gucun, Changhzou City, Jiangsu Province
Web site: http://www.cnddr.com
E-mail: jm@cnddr.com
Attention: Recently, some small web sites are spreading false information about franchising DND in order to increase the visiting rate for profits. All those who are interested in franchising DND, please refer to the above-mentioned “General Regulations on Seeking DND Franchisees”.
Those web sites that have spread false information about our company will be subject to legal responsibility.
Changzhou DND Catering Franchising Management Co., Ltd.